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Welcome to The Sports Stack

2x monthly updates on technology disruptions and business trends shaping the sports industry.

Read by industry leaders

Jump's $23M Series A: Why Sports' Ticketing Monopoly Is Finally Under Attack

Mark Shannon
Mark Shannon
Aug 29, 2025
Jump's $23M Series A: Why Sports' Ticketing Monopoly Is Finally Under Attack

Sports Business Innovation: How Anti-Monetisation Strategy Creates Premium Sponsorship Deals

Plus: TikTok's 6.4M Viewer 'Messi Cam' Success, PGA Tour's Rapid Rounds Innovation, and Golf's Spider Cam Debut at The Open Championship

Mark Shannon
Mark Shannon
Aug 1, 2025
Sports Business Innovation: How Anti-Monetisation Strategy Creates Premium Sponsorship Deals

AI Browser Technology Review: How Perplexity Comet Is Changing Sports Commerce and Fan Behaviour

Mark Shannon
Mark Shannon
Jul 17, 2025
AI Browser Technology Review: How Perplexity Comet Is Changing Sports Commerce and Fan Behaviour

Sports Tech Businesses Transforming Fan Experience: From Grassroots to Professional

Mark Shannon
Mark Shannon
Jun 19, 2025
Sports Tech Businesses Transforming Fan Experience: From Grassroots to Professional

Sports Technology Jobs USA: Your Complete Career Guide for 2025

Complete salary guide, in-demand roles, and proven strategies to land high-paying positions at leading sports technology companies in 2025

Mark Shannon
Mark Shannon
Jun 7, 2025
Sports Technology Jobs USA: Your Complete Career Guide for 2025
Investment

Russell Westbrook's Newsletter Blueprint That's Disrupting ESPN

Why traditional sports media is losing control as athletes build owned audiences and AI tools level the competitive intelligence playing field

Mark Shannon
Mark Shannon
Jun 5, 2025
Russell Westbrook's Newsletter Blueprint That's Disrupting ESPN
Product Spotlight

🤫The $170B Sports Industry Secret: How Fans Made By Age 14 Drive Revenue Growth

Inside the Economics of Youth Engagement: How NBA, F1, and Premier League Capture Lifetime Fan Value While MLB Struggles

Mark Shannon
Mark Shannon
May 22, 2025
🤫The $170B Sports Industry Secret: How Fans Made By Age 14 Drive Revenue Growth

The Million Dollar Ticket Stubs: How AR is Resurrecting Sports Memorabilia.

How Digital Disruption Created a New Market for Interactive Sports Memories

Mark Shannon
Mark Shannon
May 16, 2025
The Million Dollar Ticket Stubs: How AR is Resurrecting Sports Memorabilia.

Capital, Code & Circularity: How Technology is Reshaping Sports Business

Mark Shannon
Mark Shannon
May 8, 2025
Capital, Code & Circularity: How Technology is Reshaping Sports Business

👀New Viewpoints in Sports: From Player POV Technology to Youth Sports Innovation.

Mark Shannon
Mark Shannon
Apr 24, 2025
👀New Viewpoints in Sports: From Player POV Technology to Youth Sports Innovation.
WNBA

💰️Micropayment Solutions, Masters Tournament Technology, and WNBA's 3D Tracking

New Revenue Models & Performance Analytics Reshaping Sports in 2025

Mark Shannon
Mark Shannon
Apr 10, 2025
💰️Micropayment Solutions, Masters Tournament Technology, and WNBA's 3D Tracking

MIT Sloan Takeaways, AI Voice for Fan Engagement, and Creating Sports Analytics Platforms Without Coding.

Mark Shannon
Mark Shannon
Mar 27, 2025
MIT Sloan Takeaways, AI Voice for Fan Engagement, and Creating Sports Analytics Platforms Without Coding.

Format's Social Media Revolution, NBA's Electronic Court Training & Tariff Impacts on Global Sports.

Exploring how AI-powered design tools, smart court technology, and economic policies are reshaping the future of sports.

Mark Shannon
Mark Shannon
Mar 13, 2025
Format's Social Media Revolution, NBA's Electronic Court Training & Tariff Impacts on Global Sports.

👀 Beyond Human Eyes: Transforming NFL & Premier League Decision Making with Natural Language and AI.

Real-Time Analytics, Natural Language and AI: How the NFL, Premier League, and MLB are Embracing the Future of Sports Technology.

Mark Shannon
Mark Shannon
Mar 6, 2025
👀 Beyond Human Eyes: Transforming NFL & Premier League Decision Making with Natural Language and AI.
Predictions

🧠 Filling in the Gaps: Strategic Answers to Deloitte's 2025 Sports Industry Outlook Questions.

In-depth examination of SVOD strategies, sports innovation labs, and data monetisation opportunities for forward-thinking sports organisations.

Mark Shannon
James Marshall
Mark Shannon, +1
Feb 27, 2025
🧠 Filling in the Gaps: Strategic Answers to Deloitte's 2025 Sports Industry Outlook Questions.

🏀 Courtside Computing: NBA's Tech Revolution & YouTube's Sports Disruption.

How Technology and New Media are Transforming Sports: From The NBA's Innovation to YouTube's TV Revolution.

Mark Shannon
Mark Shannon
Feb 20, 2025
🏀 Courtside Computing: NBA's Tech Revolution & YouTube's Sports Disruption.
Predictions

🤖 The New Sports Tech Stack: From Replit to Meta x Oakley and Beyond

Inside sports tech stack: how Replit is empowering creators, how Meta x Oakley are developing new content tools, and why AI requires storytelling.

Mark Shannon
Mark Shannon
Feb 13, 2025
🤖 The New Sports Tech Stack: From Replit to Meta x Oakley and Beyond
Media

🌍US Sports Going Global: NFL, NBA & MLB plans.

Super Bowl LIX headlines, US sports' global expansion plans, and why Pittsburgh might be heading to Dublin. Plus: NBA's European dream.

Mark Shannon
Mark Shannon
Feb 6, 2025
🌍US Sports Going Global: NFL, NBA & MLB plans.
Broadcast

💸The Billion-Euro Club Has Its First Member

From Netflix's NFL success to Real Madrid's €1B milestone, plus why OpenAI's new 'Operator' might have sports teams worried about the future of ticketing...

Mark Shannon
Mark Shannon
Jan 30, 2025
💸The Billion-Euro Club Has Its First Member
Broadcast

🥊The Rise and Influence of Challenger Sports

Challenger sports leagues are redefining the game—how will traditional sports adapt?

Mark Shannon
Mark Shannon
Jan 23, 2025
🥊The Rise and Influence of Challenger Sports
Predictions

🔮Beyond the Hype: A Clear-Eyed Look at Sports Tech in 2025

When technology meets tradition: decoding the real shifts in sports business this year.

Mark Shannon
Mark Shannon
Jan 16, 2025
🔮Beyond the Hype: A Clear-Eyed Look at Sports Tech in 2025
Sports

🍎Apple’s Game Plan: Can Apple Sports Score Market Share?

Apple’s entry into the sports aggregator market with Apple Sports might just be the key to unlocking the largest first-party database of sports fans. Yet, it faces several challenges it must navigate successfully first.

Mark Shannon
Mark Shannon
Jan 3, 2025
🍎Apple’s Game Plan: Can Apple Sports Score Market Share?
Media

🏅The Rise of Athlete-Led Fandom: How Individual Stars Are Reshaping Sports Business.

How individual athletes are reshaping sports marketing: analyzing the commercial impact of athlete-led content, from Messi's MLS influence to Min Woo Lee's innovative brand partnerships.

Mark Shannon
Mark Shannon
Dec 30, 2024
🏅The Rise of Athlete-Led Fandom: How Individual Stars Are Reshaping Sports Business.
Broadcast

📺Netflix’s NFL Christmas Success: The Business Impact

The Christmas Broadcast that Could Rewrite Netflix's Live Sport Playbook.

Mark Shannon
Mark Shannon
Dec 30, 2024
📺Netflix’s NFL Christmas Success: The Business Impact

💬The Growing Importance of WhatsApp Channels for Sports Brands.

With the impact of the demise of third-party cookies and Apple’s iOS privacy push being felt in the marketing world, brands are continuously looking for other methods to connect with their audiences. WhatsApp Channels can play an important role in that search.

Mark Shannon
Mark Shannon
Feb 28, 2024
💬The Growing Importance of WhatsApp Channels for Sports Brands.
Oliver Buchannon
Mark Shannon

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